Details
 

02/12/2021

Research Analyst

WGHP FOX 8

Category:
Research
Position/Title:
Analyst, Research
Details:

Overseeing, analyzing and maintaining all research information and functions from Nielsen, Kantar, Marshall Marketing, Strata, Google Ad Manager and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace

  • Provide valuable research data to Sales, News and Promotions departments. For example, compiling and distributing relevant ratings facts, trends and analysis, ratings successes and challenges
  • Prepare inventory and performance reports for sales managers within deadlines
  • Gather campaign data for proof of performance presentations for Sales & Marketing clients
  • Assist in the creation of Sales Marketing pieces

Requirements & Skills:

  • Bachelor’s Degree or equivalent experience (3 years) in Marketing, Communications, English or Statistics
  • Minimum of 2-3 years of media research experience Knowledgeable about media related software including Wide Orbit, Kantar, Google Ad Manager and other comparable software
  • Ability to work under pressure and meet tight deadlines
  • Problem-solving and deductive reasoning skills
  • Clear and concise communications both through writing & presentation skills
  • Organizational skills for daily responsibilities & special projects for sales and marketing team
  • Knowledge of media campaigns through linear and digital platforms
  • Comfortable presenting alongside a team of account executives and Management on key client meetings
  • Highly proficient in all Microsoft Office products (WORD, EXCEL & POWERPOINT)
Vacancy Type:
Full Time
Date Posted:
2/12/2021
Closing Date:
3/12/2021
City:
HIGH POINT - 27263
State:
North Carolina
URL:
https://nexstar.wd5.myworkdayjobs.com/nexstar
Experience:

Overseeing, analyzing and maintaining all research information and functions from Nielsen, Kantar, Marshall Marketing, Strata, Google Ad Manager and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace

  • Provide valuable research data to Sales, News and Promotions departments. For example, compiling and distributing relevant ratings facts, trends and analysis, ratings successes and challenges
  • Prepare inventory and performance reports for sales managers within deadlines
  • Gather campaign data for proof of performance presentations for Sales & Marketing clients
  • Assist in the creation of Sales Marketing pieces

Requirements & Skills:

  • Bachelor’s Degree or equivalent experience (3 years) in Marketing, Communications, English or Statistics
  • Minimum of 2-3 years of media research experience Knowledgeable about media related software including Wide Orbit, Kantar, Google Ad Manager and other comparable software
  • Ability to work under pressure and meet tight deadlines
  • Problem-solving and deductive reasoning skills
  • Clear and concise communications both through writing & presentation skills
  • Organizational skills for daily responsibilities & special projects for sales and marketing team
  • Knowledge of media campaigns through linear and digital platforms
  • Comfortable presenting alongside a team of account executives and Management on key client meetings
  • Highly proficient in all Microsoft Office products (WORD, EXCEL & POWERPOINT)
Requirements:

Requirements & Skills:

  • Bachelor’s Degree or equivalent experience (3 years) in Marketing, Communications, English or Statistics
  • Minimum of 2-3 years of media research experience Knowledgeable about media related software including Wide Orbit, Kantar, Google Ad Manager and other comparable software
  • Ability to work under pressure and meet tight deadlines
  • Problem-solving and deductive reasoning skills
  • Clear and concise communications both through writing & presentation skills
  • Organizational skills for daily responsibilities & special projects for sales and marketing team
  • Knowledge of media campaigns through linear and digital platforms
  • Comfortable presenting alongside a team of account executives and Management on key client meetings
  • Highly proficient in all Microsoft Office products (WORD, EXCEL & POWERPOINT)
Contact:
Apply online at: https://nexstar.wd5.myworkdayjobs.com/nexstar
Apply Online URL:
https://nexstar.wd5.myworkdayjobs.com/nexstar
Job Req #:
8006

***** EOE/MINORITIES/FEMALES/VETERANS/DISABLED *****

 

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