WFMY News 2 in Greensboro, North Carolina, has a tremendous opportunity for an experienced, enthusiastic and creative visionary to grow our multi-platform brand and audience.  The Director of Marketing is a dynamic and forward-thinking team leader.  Responsible for the development, execution and performance of brand-and-buzz-building multi-platform strategies and a member of the leadership team, the Director of Marketing will push boundaries to achieve results including ratings, digital audience growth, revenue and brand health. The Director of Marketing also plays a key role in the station’s overall strategic planning and budgeting process. The ideal candidate will inspire creative excellence, and consistently ask “what if” to deliver 360-degree consumer and advertiser campaigns for maximum reach and impact.

You will serve as our lead, internal and external “You Are 2” brand ambassador. You will also serve as a key business partner within the organization, taking ownership of a focused multi-platform strategic marketing plan that pushes boundaries and exceeds the needs of our audience, customers and community. You will lead the development and execution of that plan and own its results. Additional expectations of this position include:

• Leading and inspiring a team of talented creatives. You will ensure the team is a high-performing unit that is well developed via training, ongoing feedback, development opportunities and regular performance appraisals.
• Managing creative processes including but not limited to: facilitating collaborative brainstorming, writing creative briefs, providing creative feedback and listening to the ideas of others with a sense of how any given project/potential idea may play out in the marketplace.
• Producing effective presentations that sell a given strategy, tell a story and persuasively sell-in concepts, strategies and tactics to all department levels.
• Working closely with the local revenue team on innovative campaigns that fulfill client needs, drive client results and increase the generation of non-traditional/new business revenue.
• Collaborating regularly with content leaders on audience development strategies. Applying data, analytics and insights to marketing campaigns that promote sweeps, content partnerships, digital products, community partnerships and more.
• Serving as a key leader in the development and implementation of plans that unite and align content, sales, community and social.
• Creating data-driven, targeted and integrated media plans that leverage off-channel spends, trade partners, co-op budgets and other tactics

Job Requirements

• Minimum of 3 years consumer marketing experience with a promotion-specific record of success especially in broadcast, cable, digital or agency (marketing/digital/advertising). Must understand the value of promotions placement across multiple mediums as a fundamental driver in executing the brand strategy. Television experience preferred but not required.  College Degree in Marketing preferred.

• A planner by nature, able to operate with a sense of urgency in the present and be constantly looking 6-18 months out to bring organization, order and planning to the larger marketing team.
• Real-time, multi-platform marketing experience with proven record of marketing content on linear and non-linear platforms.
• Ability to spot trends and build future-proof strategies that grow audiences amidst rapidly changing content, technology, societal and consumer landscapes
• Insight-driven with an ability to work with local and corporate research teams, data analytics platforms (Google Analytics, Chartbeat, Crowdtangle, Tableau) and 3rd party vendors to garner insights and translate those into effective, measurable marketing strategies.
• Strong management track record with demonstrated success leading a brand-centric, multi-platform creative team as well as proven ability to manage up and across in collaborative fashion.
• Experience creating and measuring integrated advertising campaigns supported by an outstanding creative ability and an exceptional portfolio.
• Ability to work with a sense of urgency within a deadline-oriented, fast-paced team environment, juggling multiple projects and priorities at once.
• Comfortable working non-traditional hours in breaking news situations.