WFMY-TV has an exciting opportunity for an Account Executive to join our Sales team!  We provide the culture, tools and environment for you to achieve unlimited success by offering great ideas and creative executions to local businesses.

The Account Executive develops new and incremental revenue, focused on the customer’s return on investment. Retains and grows existing key accounts through insight proposals, proof of performance, and maximizing station assets.  You would also be responsible for an existing list of active accounts that have great opportunity for growth.  This position offers both a base salary and huge opportunity to grow your income through a rewarding commission structure.

In this role, you will:

Creates a strategic business plan with manager to meet and exceed all revenue goals and
targets on a monthly, quarterly, annual basis.

Develop advertising solutions for new customers that deliver results to their
customers.

Upset current customers by providing proof of performance and solid results.

Work target accounts in the pipeline at all times. Replenishes as these accounts
emerge.

Source extra accounts (prospects) in the pipeline at all times. Replenish as these accounts emerge.

Conduct Needs

Analyses and account reviews to uncover the customer’s most essential needs.

Possess a deep understanding of local and regional business vertical segments and
constantly seeks to learn more.

Able to demonstrate product knowledge and value to their customers.

Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration
with TV, in tandem with digital personnel.

Effectively negotiate with customers to meet a winning return on investment.

Collaborate with Account Manager to provide timely and accurate traffic instructions;
conducts account maintenance including make-goods posts, and aging/collections.

In collaboration with Account Manager, create and deliver formal written and verbal
presentations to clients.

Use CRM to manage day to day activity, build a pipeline and ensure execution.

Use CRM tool for projections, weekly.

We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.

Here’s what you need:

Minimum 2 years business to business sales experience

Local television sales experience preferred

Proven sales leader with demonstrated record of sales achievement

Ability to think and lead strategically

Proven problem solver

Effective driver of integrated revenue (Television plus Digital)

Excellent interpersonal and leadership skills

Wide Orbit experience is a plus

About TEGNA:

TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised
of a dynamic portfolio of media and digital businesses that provide content
that matters and brands that deliver. TEGNA reaches more than 90 million
Americans and delivers highly relevant, useful and smart content, when and how
people need it, to make the best decisions possible. TEGNA Media includes 46
television stations and is the largest independent station group of major
network affiliates in the top 25 markets, reaching approximately one-third of
all television households nationwide. TEGNA Digital is comprised of Cars.com,
the leading online destination for automotive consumers, CareerBuilder, a
global leader in human capital solutions, and other powerful brands such as G/O
Digital and Cofactor. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug
free, EEO employer committed to a diverse workforce. We encourage and consider
all qualified candidates regardless of race, color, religion, national origin,
sex, age, marital status, personal appearance, sexual orientation, gender
identity, family responsibilities, disability, enrollment in college or
vocational school, political affiliation, veteran status or geneticinformation.