Details
05/16/2017
Digital Sales Manager
WCCB Charlotte
Digital Sales Manager – WCCB Charlotte
Full-time Position
WCCB, CW’s 2016 Model Affiliate, is the flagship station of Bahakel Communications in Charlotte, NC. We seek a proven digital media seller to lead our team of multimedia sales professionals. The Digital Sales Manager must possess a passion for new media, have the resolve to keep pace with its evolution, and thrive in a client-focused team environment.
RESPONSIBILITIES
- Provide sales team with digital platform training, support and innovative integrations
- Gather new media technology, content information and research
- Develop new digital revenue initiatives and grow existing digital accounts
- Support local sellers in sales presentations to multiple points of contact with client/agency personnel
- Meet extensively with clients to develop/strengthen business relationships and drive client retention
- Respond to RFP requests and meet client deadlines
- Prepare and implement individual advertiser account strategy and establish revenue goals
- Regularly meet with local sales team including group and individual meetings to ensure professional development and success with company goals
- Lead portion of weekly sales meeting devoted to digital
- Meet with vendors and potential vendors to improve existing and develop new programs
- Assist with implementation of programs and be knowledgeable on technical aspects
- Act as primary negotiator on all digital business
- Manage various expense budgets related to digital initiatives
- Maintain current and accurate revenue forecasts
- Prepare and present various reports
- Report to the General Sales Manager and work in partnership with the Local Sales Manager to achieve stated and strategic goals
QUALIFICATIONS
- Ability to lead, train and direct sales team successfully
- Familiarity with new media, digital interactive initiatives, social media and content
- Experience developing and selling through new business as a skilled negotiator and motivator
- Strong organizational, written and communication skills
- Ability to excel in a collaborative environment with driven sales professionals and managers
WCCB is an Equal Opportunity Employer
Email resumes to:
Carol Mangin, Executive Assistant
carol.mangin@wccbcharlotte.com
6/8/16
No phone calls, please.
